Grape District was created on a created on a whim in a bar by Freek Padberg, Gijs Groenevelt and Joost Bockwinkel. That these three friends were is in a bar, brainstorming, is not completely coincidental – Freek and Gijs were both employed in the Marketing Department of Heineken at the time. Joost paid the tab that night, considering that he was regional Director at ING Bank. From their combined love for wine and with the conviction that the wine world needed a new fresh impulse, they quit their office jobs and opened the first wine shop on van Woustraat in Amsterdam eight months later. It may sound like a cliche, but this shop actually does everything to avoid cliches.